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"There will also be shows in Bengali, Gujarati and Tamil," said Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment. Ekta Kapoor is now out to offer disruptive home-grown content in the digital space. And these aren't just going to be in Hindi. I used to feel tired when I was doing 1,000 episodes for some of my shows," quipped Ekta, adding that 95 per cent of shows stretch only to 10 episodes.įor now, their plan is to unleash 32 shows in the first year. "My biggest source of relief and enjoyment is that I am getting to do 20 episodes for the first time. There is a sense of relief she gets from web series. "It's for personal viewing," Ekta said, adding that content is her only strategy to compete in the digital app market, which has players like Hotstar, VOOT, Sony LIV, Netflix and Amazon Prime Video at the moment. But that's the liberty the digital space gives. If the trailers of most of the five shows were to be put out in a theatre or on TV, there would perhaps be more beeps than dialogues.
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ALT because when you press ALT on your keyboard, a whole new signage comes out," she said, pointing out the different language that the characters and storylines speak vis-a-vis conventional shows on TV or films. We felt Balaji Telefilms meant family viewing, home viewing of non-offensive or non-questionable content, which is not always a good thing. "ALT was an idea that came into being when Balaji Telefilms, which is known for family entertainment, decided to come up with clutter-breaking content. And under that, a film like "Love Sex Aur Dhokha". Stay tuned to Pinkvilla as we get more updates on this.Ekta, who is the Joint Managing Director and Creative Director of Balaji Telefilms, said the idea to bring out content different from her signature shows like "Kyunki Saas Bhi Kabhi Bahu Thi" and "Kahaani Ghar Ghar Ki" first emerged, when they came up with ALT Entertainment.
She broke down when I told her I’d got the Padma Shri.” I called my mother despite the terrible network. I was standing there alone, when this news dropped. I managed to thank them but after the call ended, I went numb. I couldn’t believe this was happening to me. I don’t usually answer calls from unknown numbers but thank God I answered this one. I walked around exasperatedly in search of reception when suddenly the phone rang. “I was shocked! I was trying to call my mother to speak to my kids while scouting for locations for Takht in a forest in Italy but couldn’t get through. In an interview with Mumbai Mirror, the filmmaker had said that he got the news while he was on a recce for his directorial Takht. Karan Johar too was ecstatic about the win. Today, as I'm conferred with the 4th highest civilian honor- ‘Padmashri’, I’m humbled,” read her letter. Through the years I've realised it's never 'too soon' to live out your dreams and being 'too young' is probably the best thing.
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I constantly heard I was 'too young', 'too raw' and it was 'too soon' to make things happen. “Overwhelmed & Emotional! My foray into the industry started when I was just 17. All the requisite formalities are completed,” the source added.īack in 2020, Ekta had spoken about her Padma Shri win. “The filmmaker wants her father to witness the prestigious moment live. Interestingly, veteran Bollywood actor, Jeetendra too will be travelling to New Delhi with his daughter Ekta. The two are all excited to receive the prestigious award from the officials for their excellence in the field of performing arts,” revealed a source close to the development. “It’s a government function and the invitations have already been sent to the winners. And now, Pinkvilla has exclusively learnt that Ekta and Karan will be attending the award ceremony in New Delhi on November 8. Introduction BMF is dedicated to promoting and providing greater exposure to Short Films, Music Video, Tele Soap, Documentary Films, Film Schools / Institutes and Media Students by exhibiting. The trio have been honoured with Padma Shri for excellence in the field of performing arts. However, it is Smriti Iranis friend and producer Ekta Kapoors comment on her post. On January 26, 2020, Ekta Kapoor, Karan Johar and Kangana Ranaut, among others were conferred with the fourth highest civilian honour, Padma Shri Award. Smriti Irani, who had COVID-19 last year, can be seen wearing earphones and smiling for the camera in the photo.